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Privacy Policy

Last Updated: May 14, 2025

Introduction

At A Seven Eleven Taxi Inc. (“we,” “our,” or “us”), we understand the importance of your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our services, mobile application, website, or interact with our Interactive Voice Response (IVR) system.

This policy is compliant with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws. By using our services, you consent to the practices described in this policy.

This policy applies to both individuals and businesses. If you book services on behalf of others—such as employees, clients, or guests—you are responsible for ensuring that they are aware of and agree to the collection and use of their personal information as outlined in this policy.

Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact:

Privacy Officer: Irum Din
A Seven Eleven Taxi Inc.
253 Summerlea Road, Unit 24
Brampton, ON L6T 5A8
Email: contact@seveneleventaxi.ca
Phone: 905-454-9999

Information We Collect

Personal Information

We may collect the following types of personal information:
  • Contact Information: Name, email address, telephone number, home/business address
  • Account Information: Username, password, account preferences
  • Trip Information: Pick-up and drop-off locations, time and date of trips, payment information
  • Payment Details: Credit card information, electronic payment details (handled securely through our payment processors)
  • Device Information: IP address, device type, operating system, browser type, mobile network information
  • Location Data: GPS coordinates from your mobile device (with your permission)
  • Communication Records: Customer service communications, feedback forms
  • IVR Interactions: Call recordings, voice commands, telephone numbers, and selections made through our automated system

How We Collect Information

We collect information directly from you when you:
  • Register for an account
  • Book a ride through our website, mobile app, or IVR system
  • Contact our customer service department
  • Complete surveys or provide feedback
  • Use our mobile application
  • Make payments for our services
We may also collect information automatically through:
  • Cookies and similar technologies on our website
  • Analytics tools in our mobile application
  • Our IVR system when you call our service

How We Use Your Information

We use your personal information to:
  • Provide and improve our taxi services
  • Process your ride requests and payments
  • Communicate with you about your bookings
  • Remember your information in our IVR system to provide faster service
  • Send you text message confirmations and updates about your rides
  • Provide customer support
  • Send promotional offers and marketing communications
  • Maintain and improve our website and mobile application
  • Comply with legal obligations
  • Analyze usage patterns to enhance user experience
  • Prevent fraudulent activities

Legal Basis for Processing

We process your personal information based on:
  • Your consent
  • The necessity to perform our contract with you
  • Our legitimate business interests
  • Compliance with legal obligations

Marketing Communications

With your consent, we may send you marketing communications about our services, promotions, and news. By providing your contact information and agreeing to our terms, you consent to receive marketing emails and text messages from us.

You can opt out of marketing communications at any time by:

  • Following the unsubscribe instructions in our emails
  • Replying “STOP” to any of our text messages
  • Contacting our Privacy Officer at the information provided above

Text Messaging

When we send you text messages, we comply with Canada’s Anti-Spam Legislation (CASL). By providing your mobile number and consent, you agree to receive text messages from us regarding:
  • Ride confirmations
  • Driver arrival notifications
  • Receipt delivery
  • Service updates
  • Promotional offers (if you’ve opted in)
We will include our identity and contact information in these messages, along with a method to unsubscribe. Message and data rates may apply according to your mobile service provider.

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:
  • Drivers: To provide the requested transportation services
  • Payment Processors: To process your payments securely
  • Business partners necessary for delivering our services
  • SMS and communication service providers
  • Corporate Affiliates: With subsidiaries or affiliated companies for purposes consistent with this Privacy Policy
  • Client/professional portal providers
  • Analytics services (Google Analytics)
  • Email marketing platforms
  • Customer relationship management systems
  • Cloud storage providers
  • Communication tools and platforms
  • In response to lawful requests from public authorities
    • To comply with legal process or applicable laws
    • To protect our rights, privacy, safety, or property
    • To detect, prevent, or address fraud or security issues
All third parties are obligated to handle your information in accordance with privacy regulations and our data protection requirements.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:
  • SSL/TLS encryption for data in transit
  • Access controls and authentication for internal systems
  • Regular security assessments and vulnerability testing
  • Employee training on data protection
  • Secure third-party platforms
  • Data minimization practices
While no system is 100% secure, we are committed to taking reasonable steps to protect your data and regularly review our security practices.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. The criteria used to determine our retention periods include:
  • The length of time we have an ongoing relationship with you
  • Whether there is a legal obligation to which we are subject
  • Whether retention is advisable considering our legal position (such as for statutes of limitations, litigation, or regulatory investigations)

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing activities. These technologies help us:
  • Remember your preferences
  • Understand how you use our website
  • Personalize your experience
  • Improve our services
You can control cookies through your browser settings to reject or delete them, but this may affect certain features of our website.

Third-Party Analytics

We use third-party analytics services (such as Google Analytics) to help understand and analyze how visitors interact with our website and mobile application. These services may collect information about your use of our services and other websites, including your IP address and browsing behavior.

Your Privacy Rights

Under PIPEDA and other applicable privacy laws, you have the right to:
  • Access your personal information
  • Correct inaccurate or incomplete information
  • Withdraw consent to the processing of your personal information
  • Request the deletion of your personal information (subject to legal obligations)
  • Be informed about the collection and use of your personal information
  • Lodge a complaint with the appropriate privacy commissioner’s office
To exercise these rights, please contact our Privacy Officer using the contact information provided above.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the revised policy on our website with an updated “Last Updated” date. Significant changes will be notified to you through email or our services.

Governing Law

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.

Accessibility

This Privacy Policy is available in accessible formats upon request. Please contact our Privacy Officer for assistance.